DataHub

From fragmented feeds to a number you can act on

Ingest marketplaces, ERPs, and distributor files. Match SKUs. Score health. Publish role-based reports. The intelligence layer is this warehouse — not a chart taped onto last week’s export.

Steps

How work actually moves

Four jobs the platform already does. Conversational agents and a full SKU graph are not claimed as shipped product here.

  1. 01

    Ingest

    Marketplaces, modern trade, general trade, distributors, and ERP — files and feeds into one DataHub.

  2. 02

    Match

    Barcode, pack, and retailer codes mapped to your internal SKU identity. Duplicates and gaps are scored, not ignored.

  3. 03

    Govern

    A live Data Health Score so commercial teams know which numbers are trusted enough to act on.

  4. 04

    Publish

    Role-based reports and Inventory360 — custom and executive views on the same warehouse, not a second spreadsheet.

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Data foundation

Valuable decisions start with a governed DataHub

Cleanse → standardise → enrich → catalog. Original SKUsight steps on channel files — not a generic data brochure.

Cleanse

Remove errors, broken encodings, and formatting inconsistencies from retailer, marketplace, and distributor files.

Standardise

Create one schema across barcodes, packs, retailer codes, and ERP items — so packs can be compared.

Enrich

Attribute and categorise with matching assistance. Score completeness, duplicates, and gaps.

Catalog

Publish a governed commercial model and the documentation teams actually use — then role-based reports read it.

DataHub in detail · SKU Intelligence

Data foundation — original SKUsight explainer · Cleanse, standardise, enrich, catalog · silent captions · not competitor footage.

SKU Intelligence

Every pack gets one name

Retailer codes, marketplace ASINs, distributor aliases, and ERP items land on the same SKU identity before reports are published. Matching is a DataHub job — not a monthly Excel merge.

  • Ingest

    Files and APIs from retailers, marketplaces, distributors, and ERP keep their source keys.

  • Match

    Rules plus review put those keys on one master SKU so sell-in, sell-out, and stock can be compared.

  • Publish

    Role-based reports only run on matched, health-scored rows — not on a hopeful VLOOKUP.

How SKUsight works

See. Understand. Act — on one SKU identity.

This is not another analytics dashboard. DataHub lands the feeds, matching gives every pack a name, health says what you can trust, and role-based reports put the next action in front of the right team.

  • SEE

    Every SKU, every channel

  • UNDERSTAND

    Why the number moved

  • ACT

    Before revenue is lost

pipeline · illustrative product view

Updated moments ago· example

DataHub flow

Data Health Score92 · example

Product chrome — not a published customer result.

How DataHub works · DataHub → Graph → Analytics → AI → Action · original explainer.

The animated pipeline in the hero is the same story: ingest every channel, map SKUs, warehouse the facts, then publish a report the role can act on. DataHub in detail · Platform capabilities.

Data Health

Know which numbers you can act on

Every ingest is scored. Matching, duplicates, gaps, and outliers are visible to the people who own the number — not hidden in an analyst’s notebook. The scores below are product UI examples, not published customer results.

Workspace · illustrative

Data Health Score

92

SKU match rate96.4%
Completeness91%
Freshness (sources landed)88%

Product chrome from the workspace — illustrative health metrics, not a customer result.

Decision levels

From what happened to what to do next

SKUsight already frames commercial work as descriptive, diagnostic, predictive, and prescriptive — on the same DataHub, not a separate ‘AI product’. Forecasting and exception reports are in the platform today; conversational agents are not claimed as shipped.

  1. 01

    Descriptive

    What happened

    Sell-out, sell-in, inventory, and contribution — by SKU, channel, and account — on one model.

  2. 02

    Diagnostic

    Why it happened

    Price–volume–mix, availability, leakage, and promo so the movement has a cause.

  3. 03

    Predictive

    What is next

    Demand baselines, stock-out risk, and cover days so the next miss is visible early.

  4. 04

    Prescriptive

    What to do

    Role-based exceptions and reports that tell supply, sales, and finance where to act.