01
Retail
Modern trade and general trade — HO, supply, and finance on one SKU identity.
- Availability / OSA
- Velocity
- Numeric & weighted distribution
- Price–volume–mix
- Channel P&L
Reporting depth
Sample report types by channel
Not a fake customer catalogue. The report families teams actually run on DataHub: availability, velocity, distribution, ageing, waste, and compliance — by Retail, OOH, e-commerce, field, and store stock.
02
Out of Home
Foodservice flow of goods from factory to outlet.
- Share of purchase
- Outlet coverage
- Flow of goods
- Assortment
- Velocity
03
E-commerce
Marketplaces, quick commerce, and brand.com in one portal.
- Availability
- Listing / content health
- Returns
- Contribution
- Promo vs baseline
04
Field
Coverage and execution measured against sell-out, not activity volume.
- Beat coverage
- OSA audits
- Visit ROI
- Planogram compliance
- Pricing compliance
05
Store stock
Inventory360 — cover, ageing, waste, and stock-out risk before the bay is empty.
- Days of cover
- Ageing
- Waste / near-expiry
- Phantom inventory
- Stock-out risk
06
Distributor
Primary vs secondary, godown stock, and named leakage.
- Sell-in vs sell-out
- Distributor ageing
- Fill rate
- Leakage exceptions
07
Quick commerce
Dark-store availability and velocity on the shared SKU master.
- Dark-store availability
- OOS duration
- City / catchment velocity
- Assortment vs MT