Solutions · Beats · OSA · Visit ROI
SKUsight Field Sales
WhatsApp photos are not a coverage system. SKUsight ties store visits, OSA, and schemes to the same sell-out the head office already sees.
Field Sales
Beat planning, coverage, and visit ROI — so field execution is measured against sell-out, not activity volume.
Sales supervisors, beat managers, and commercial heads who still run the field on spreadsheets and chat.
- Select stores and beats from contribution, not habit.
- See OSA and pricing compliance next to sell-out.
- Measure visit ROI instead of counting calls.
Reports provided
What teams actually open
- Beat coverage
- OSA audits
- Visit ROI
- Planogram compliance
- Pricing / scheme compliance
- Unproductive outlets
Glossary on this page
Words this module uses
- Beat
- The route of outlets a rep is expected to cover.
- OSA
- On-shelf availability recorded in the store, not inferred only from DC stock.
- Visit ROI
- Whether the call moved sell-out or just filled a call report.
Field Sales connects planograms, visits, and sell-out so supervisors know which stores need attention and why.
Reps capture OSA, pricing, and placement; leadership sees aggregated root causes instead of scattered WhatsApp updates.
Measure coverage ROI — which beats, schemes, and call patterns actually move volume.
How this differs
Not the same module twice
vs Retail
Retail is what sold. Field Sales is whether execution reached the door.
Open Retailvs Distributor 360
Distributor 360 is primary vs secondary. Field Sales is the person standing in the store.
Open Distributor 360
30-day data assessment
Connect a subset. See the operating picture. Decide with evidence.
A paid assessment, scoped in writing. If you move to a full contract, the fee is credited back — confirmed commercially, not as a website coupon.
Week 1
Connect
We take a subset of your retailers, marketplaces, distributors, and ERP extracts and land them in DataHub.
Week 2
Health & mapping
SKU matching, pack standardisation, and a Data Health Score so you can see what is trusted — and what is not.
Week 3
Opportunities
Availability, leakage, mix, and coverage exceptions on your own SKUs — the operating picture your teams will actually use.
Week 4
Insights & executive report
Diagnostic and predictive framing, plus a leadership pack. If you convert to a full contract, the assessment fee is credited back — in writing.