Solutions · Foodservice · Horeca · Canteens
SKUsight Out of Home
Away-from-home volume does not live on a supermarket shelf. SKUsight follows factory → distributor → outlet on the same SKU identity as retail.
Out of Home
Track foodservice products from factory to outlet — share of purchase, assortment, and flow of goods.
Foodservice and OOH commercial teams at FMCG brands.
- See share of purchase and coverage by outlet class.
- Follow flow of goods so leakage is not an OOH mystery.
- Prioritise high-potential outlets with velocity, not anecdotes.
Reports provided
What teams actually open
- Share of purchase
- Outlet coverage
- Flow of goods
- Assortment at outlet
- Velocity by channel (hotel, QSR, canteen)
Glossary on this page
Words this module uses
- Out of Home (OOH)
- Hotels, restaurants, cafes, canteens — consumption away from home.
- Share of purchase
- Your pack versus the outlet’s category buy — not a public market share claim.
- Sell-in
- What you billed the foodservice distributor or operator.
Out of Home covers foodservice and away-from-home channels where volume moves through distributors and outlets rather than classic retail shelves.
Track product flow from factory to outlet, measure share of purchase, and spot coverage gaps before they show up as lost placements.
Commercial teams use the module to prioritise high-potential outlets and align supply with real consumption patterns.
How this differs
Not the same module twice
vs Retail
OOH is outlet and distributor flow, not scanner bays.
Open Retailvs Distributor 360
Distributor 360 is the wholesale layer for any channel. OOH is the foodservice operating picture on top.
Open Distributor 360
30-day data assessment
Connect a subset. See the operating picture. Decide with evidence.
A paid assessment, scoped in writing. If you move to a full contract, the fee is credited back — confirmed commercially, not as a website coupon.
Week 1
Connect
We take a subset of your retailers, marketplaces, distributors, and ERP extracts and land them in DataHub.
Week 2
Health & mapping
SKU matching, pack standardisation, and a Data Health Score so you can see what is trusted — and what is not.
Week 3
Opportunities
Availability, leakage, mix, and coverage exceptions on your own SKUs — the operating picture your teams will actually use.
Week 4
Insights & executive report
Diagnostic and predictive framing, plus a leadership pack. If you convert to a full contract, the assessment fee is credited back — in writing.