Sell-in
What you billed the channel
Primary sales: factory or brand invoices to distributors, modern-trade DCs, or marketplace vendors. Stock entering the chain — not yet a shopper purchase.
retail language
The words behind the operating picture
Sell-in is what you billed the channel. Sell-out is what the shopper took. Out of Home is away-from-home volume. Store stock is what is still sitting. SKUsight puts them on one SKU identity.
Definitions
Sell-out
What the shopper took
Secondary / consumption sales: scanner data, marketplace GMV, or distributor secondary. The rupee that left the store or platform.
Out of Home (OOH)
Away-from-home volume
Hotels, restaurants, cafes, canteens, and foodservice. Goods flow factory → distributor → outlet — not a supermarket shelf.
Store stock
What is sitting on the shelf
On-hand at store or hub: cover days, ageing, phantom inventory, and waste. The gap between sell-in and sell-out often lives here.
OSA
On-shelf availability
Was the pack findable in the bay when the shopper (or auditor) looked — not just whether the DC had stock.
Leakage
Primary ahead of secondary
The unexplained gap between what you billed, what moved onwards, and what is still sitting. Named by distributor and SKU.
Cover days
How long stock lasts
On-hand divided by current sell-out rate. The number Inventory360 uses before the bay goes empty.
Phantom inventory
System stock that will not sell
The system says the pack is there. The shelf or godown says otherwise. Cover is a lie until you cycle-count.
SKU identity
One name for every pack
Barcodes, retailer codes, marketplace IDs, and distributor aliases pointing at one master item.
Price–volume–mix (PVM)
Why the rupee moved
The bridge finance and commercial share: price, volume, and mix — on matched SKUs.
Beat
The rep's route
The set of outlets a field person is expected to cover. SKUsight measures coverage against sell-out, not call counts.