Platform · What we sell

Out of Home

Foodservice flow of goods: sell-in, sell-out, distributor, and outlet — with P&L, NPD, and bookings as written add-ins.

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This is

The OOH operating picture from factory to outlet on one SKU identity.

This is not

Not supermarket scanner retail and not a hotel PMS.

  • Follow sell-in versus sell-out through the distributor
  • See assortment and velocity by outlet class
  • Add bookings, NPD, or commercial P&L only when scoped
  • Keep Halo on the same Axiom tables as the reports
Out of Home — original SKUsight illustration

Reports provided

What teams actually open

  • Sell-in vs sell-out
  • Distributor flow / leakage
  • Outlet coverage
  • Share of purchase
  • Bookings (add-in)
  • NPD / launch (add-in)

Glossary on this page

Words this module uses

Out of Home
Hotels, restaurants, cafes, canteens — consumption away from home.
Sell-in
What you billed the foodservice distributor or operator.
Sell-out
What left the outlet or secondary — when the operator shares it.

Full glossary

Out of Home is a product, not a leftover channel tile. Volume moves factory → distributor → outlet. The reports follow that path.

Core pack: sell-in, sell-out where you have it, distributor flow, outlet coverage. Bookings, NPD, and P&L are add-ins — written into the order, not implied.

Axiom holds ax_party, ax_bookings, ax_pnl, and ax_npd when those add-ins are live. Halo is not bundled; it reads the same model if you buy the seat.

How this differs

Not the same module twice

  • vs Retail Enterprise

    OOH is outlet and distributor flow. Enterprise is retail doors and DCs.

    Open Retail Enterprise

  • vs Retail Execution

    Execution is a retail sales pack. OOH is foodservice movement and coverage.

    Open Retail Execution

30-day data assessment

Connect a subset. See the operating picture. Decide with evidence.

A paid assessment, scoped in writing. If you move to a full contract, the fee is credited back — confirmed commercially, not as a website coupon.

  1. Week 1

    Connect

    We take a subset of your retailers, marketplaces, distributors, and ERP extracts and land them in DataHub.

  2. Week 2

    Health & mapping

    SKU matching, pack standardisation, and a Data Health Score so you can see what is trusted — and what is not.

  3. Week 3

    Opportunities

    Availability, leakage, mix, and coverage exceptions on your own SKUs — the operating picture your teams will actually use.

  4. Week 4

    Insights & executive report

    Diagnostic and predictive framing, plus a leadership pack. If you convert to a full contract, the assessment fee is credited back — in writing.

ConnectHealthMappingOpportunitiesAI insightsExecutive report
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