Solutions · consumer brands

SKUsight for FMCG

FMCG retail is not one channel. SKUsight is the intelligence layer that puts kirana, modern trade, marketplaces, dark stores, and foodservice on one SKU identity.

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FMCG

The whole stack — Retail, e-commerce, q-comm, distributors, field, and OOH — for FMCG and D2C brands selling across channels.

₹30 Cr–₹500 Cr+ consumer brands that already have more files than they can reconcile.

  • Stop treating each channel as a separate Excel universe.
  • Give HO, supply, finance, and field the same SKU identity.
  • Start with a 30-day data assessment on a subset of sources.
SKUsight for FMCG — original SKUsight illustration

Reports provided

What teams actually open

  • Cross-channel contribution
  • Availability across MT / GT / q-comm
  • Distributor leakage
  • Field coverage vs sell-out
  • Inventory risk
  • Channel P&L

Channel report families

Glossary on this page

Words this module uses

FMCG
Fast-moving consumer goods — packs that turn on shelves, not project SKUs.
SKU identity
One master item across barcodes, retailer codes, and marketplace IDs.
DataHub
The warehouse every SKUsight report reads.

Full glossary

FMCG teams already have ERP, distributor CSVs, seller-central exports, and a field WhatsApp group. What they do not have is one SKU identity.

SKUsight is that layer. Channel modules are how different jobs read it. This page is the map, not a sixth product.

We do not publish fake case-study percentages. When a brand agrees to be named, they appear on the clients page.

How this differs

Not the same module twice

  • vs Retail module

    FMCG is the audience. Retail is one channel module those brands use.

    Open Retail module

  • vs Platform

    FMCG describes who we serve. Platform pages describe the layers underneath.

    Open Platform

30-day data assessment

Connect a subset. See the operating picture. Decide with evidence.

A paid assessment, scoped in writing. If you move to a full contract, the fee is credited back — confirmed commercially, not as a website coupon.

  1. Week 1

    Connect

    We take a subset of your retailers, marketplaces, distributors, and ERP extracts and land them in DataHub.

  2. Week 2

    Health & mapping

    SKU matching, pack standardisation, and a Data Health Score so you can see what is trusted — and what is not.

  3. Week 3

    Opportunities

    Availability, leakage, mix, and coverage exceptions on your own SKUs — the operating picture your teams will actually use.

  4. Week 4

    Insights & executive report

    Diagnostic and predictive framing, plus a leadership pack. If you convert to a full contract, the assessment fee is credited back — in writing.

ConnectHealthMappingOpportunitiesAI insightsExecutive report
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