Platform · Foundation

SKU Intelligence

One identity across barcodes, retailer codes, marketplace IDs, and distributor aliases.

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This is

Matching and the SKU graph on DataHub.

This is not

Not a PIM replacement and not a monthly Excel merge.

  • Map source keys to master SKU
  • Flag duplicates and gaps
  • Keep packs comparable across channels
SKU Intelligence — original SKUsight illustration

Reports provided

What teams actually open

  • Unmatched items
  • Duplicate suspects
  • Pack standardisation

Glossary on this page

Words this module uses

SKU identity
One master item every channel key points at.
Pack
The sellable unit — 200g vs 500g are different SKUs.

Full glossary

Without matching, every chart is a lie waiting to happen. SKU Intelligence is the matching layer DataHub already runs.

Retailer codes, marketplace ASINs/FSINs, distributor aliases, and ERP items point at one master pack. Duplicates and gaps are exceptions, not folklore.

This is not a product-information-management suite. It is identity for commercial facts so availability, velocity, and contribution can be compared.

How this differs

Not the same module twice

  • vs DataHub

    DataHub is ingest and health. SKU Intelligence is the identity graph those jobs depend on.

    Open DataHub

  • vs P&L

    Matching makes packs comparable. P&L explains margin on those packs — it does not invent identity.

    Open P&L

  • vs Retail

    Retail reads sell-out on matched SKUs. This module is why the SKU is the same SKU in MT, GT, and q-comm.

    Open Retail

30-day data assessment

Connect a subset. See the operating picture. Decide with evidence.

A paid assessment, scoped in writing. If you move to a full contract, the fee is credited back — confirmed commercially, not as a website coupon.

  1. Week 1

    Connect

    We take a subset of your retailers, marketplaces, distributors, and ERP extracts and land them in DataHub.

  2. Week 2

    Health & mapping

    SKU matching, pack standardisation, and a Data Health Score so you can see what is trusted — and what is not.

  3. Week 3

    Opportunities

    Availability, leakage, mix, and coverage exceptions on your own SKUs — the operating picture your teams will actually use.

  4. Week 4

    Insights & executive report

    Diagnostic and predictive framing, plus a leadership pack. If you convert to a full contract, the assessment fee is credited back — in writing.

ConnectHealthMappingOpportunitiesAI insightsExecutive report
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